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Digital Transformation and Innovation in Tourism Events
Engelsk Paperback
Digital Transformation and Innovation in Tourism Events
Engelsk Paperback

450 kr
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Om denne bog

The pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses. This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context.

The book looks at how technology has transformed tourism in destination branding, marketing, content marketing, sustainable tourism development and tourism events. It examines the impact of digital transformation on emotions, experiences, information technology tools and marketing techniques.

The book will be a useful reference to those researching on tourism, culture, hospitality and marketing and as well as destination planners, managers of tourism destination marketing organizations, regulators, standards and certification bodies, local tourism board authorities and policy makers.

Product detaljer
Sprog:
Engelsk
Sider:
238
ISBN-13:
9781032220970
Indbinding:
Paperback
Udgave:
ISBN-10:
103222097X
Udg. Dato:
29 jan 2024
Længde:
19mm
Bredde:
234mm
Højde:
156mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
29 jan 2024
Forfatter(e):
Kategori sammenhænge