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Direct, Digital & Data-Driven Marketing
Engelsk Paperback
Direct, Digital & Data-Driven Marketing
Engelsk Paperback

720 kr
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Om denne bog

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.

Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving.

With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.

Product detaljer
Sprog:
Engelsk
Sider:
784
ISBN-13:
9781529708172
Indbinding:
Paperback
Udgave:
ISBN-10:
1529708176
Kategori:
Udg. Dato:
23 jan 2020
Længde:
42mm
Bredde:
248mm
Højde:
189mm
Forlag:
Sage Publications Ltd
Oplagsdato:
23 jan 2020
Forfatter(e):
Books from the same author
Kategori sammenhænge