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Discovery-Driven Growth
- A Breakthrough Process to Reduce Risk and Seize Opportunity
Af: Ian C. Macmillan, Rita Gunther McGrath
Engelsk
Bogcover for Discovery-Driven Growth af Ian C. Macmillan, Rita Gunther McGrath, 9781591396857
Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781591396857
Indbinding:
Hardback
ISBN-10:
1591396859
Kategori:
Udg. Dato:
17 feb 2009
Størrelse i cm:
23,9 x 16,3 x 2,6
Forlag:
Oplagsdato:
17 feb 2009
Forfatter(e):
Genre:

Discovery-Driven Growth

- A Breakthrough Process to Reduce Risk and Seize Opportunity
Af: Ian C. Macmillan, Rita Gunther McGrath
Engelsk
Hardback 2009
Format:
Hardback
Bog beskrivelse
You''ve been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?

In Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with confidence. By carefully framing their strategic growth opportunities, testing each project assumption against a series of checkpoints, and creating a culture that acts on evidence and learning instead of blind stumbling, companies can better control their costs, minimize surprises, and know when to disengage from questionable projects--before it''s too late.

Providing tools that will help you select and better assess the potential of any strategic venture, from new product lines to entirely new businesses, the authors outline a comprehensive process that lets you identify, manage, and leverage your company''s full portfolio of opportunities. By reducing up-front costs and eliminating unnecessary risks, you''ll be able to avoid missteps and explore more options to create the breakthrough growth that your business requires.


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Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781591396857
Indbinding:
Hardback
ISBN-10:
1591396859
Kategori:
Udg. Dato:
17 feb 2009
Størrelse i cm:
23,9 x 16,3 x 2,6
Forlag:
Oplagsdato:
17 feb 2009
Forfatter(e):
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