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Diversify or Die
- Why the Future of Sports Is Entertainment
Engelsk
Bogcover for Diversify or Die af , 9783032085375
Specifikationer
Sprog:
Engelsk
Sider:
304
ISBN-13:
9783032085375
Indbinding:
Hardback
ISBN-10:
3032085373
Udg. Dato:
25 feb 2026
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
25 feb 2026

Diversify or Die

- Why the Future of Sports Is Entertainment
Engelsk
Hardback 2026
Format:

Bog beskrivelse
Diversify or Die: Why the Future of Sports is Entertainment argues that sports is no longer just a game. Driven by technology and professional investors, sports has become a global stage converging film, music, fashion, and celebrity culture. Athletes are creators. Clubs are media brands. Fans are stakeholders. The boundaries are dissolving, and a new entertainment super-sector is taking shape where only those who embrace diversification will thrive. Professor Sascha L. Schmidt—editor of the global bestseller 21st Century Sports—once again unites cutting-edge insights from international experts across academia and business. In this collection of essays, they share innovative strategies and concrete examples of how leading clubs, leagues, and media companies embrace diversification while preserving their core identity. Whether you are a sports executive, an investor, a media strategist, or simply a curious fan, this book is the first roadmap for navigating the future of sports and entertainment, transforming uncertainty into opportunity. Adapt to this entertainment-first era or risk being left behind.
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Specifikationer
Sprog:
Engelsk
Sider:
304
ISBN-13:
9783032085375
Indbinding:
Hardback
ISBN-10:
3032085373
Udg. Dato:
25 feb 2026
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
25 feb 2026
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