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Do Penguins Eat Peaches?
- And other unexpected ways to discover what your customers want
Engelsk
Bogcover for Do Penguins Eat Peaches? af Katie Tucker, 9781788604178
Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781788604178
Indbinding:
Paperback
ISBN-10:
1788604172
Udg. Dato:
17 okt 2023
Størrelse i cm:
21,5 x 14,0 x 0,9
Oplagsdato:
17 okt 2023
Forfatter(e):

Do Penguins Eat Peaches?

- And other unexpected ways to discover what your customers want
Engelsk
Paperback 2023
Format:

Bog beskrivelse

**Business Book Awards 2024: Highly Commended**

Why are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without them there is no business.

Finding out what your customers want needn''t be potluck. Do Penguins Eat Peaches? demystifies big-business market research tools, tips and tricks for you, the smaller business. With smaller budgets. Smaller teams. Those of you who want to do right by your customers but need a little help with the how.

From sending smart surveys and asking quality questions to desk research and the rise of social listening, this book teaches you how to discover what your customers want.

Katie Tucker is an inspirational product leader with over twelve years’ experience leading teams and delivering stand-out products and services. In 2020 she founded Product Jungle, helping hundreds of businesses understand customers better. She is also a mentor, speaker and the pen behind the popular newsletter Jungle Juice.

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Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781788604178
Indbinding:
Paperback
ISBN-10:
1788604172
Udg. Dato:
17 okt 2023
Størrelse i cm:
21,5 x 14,0 x 0,9
Oplagsdato:
17 okt 2023
Forfatter(e):
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