Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Bøger
Bestsellers
Kommer snart
Nyheder
Spil og hobby
Hjem
Kategorier
Bestsellers
Kommer snart
Nyheder
FAQ
Konto
Kontakt
Kurv
  1. Bog
  2. Specifik ledelse
  3. Salgs- & markedsføringsledelse

Doing Marketing Research

- Alternative Methods for Market Sensing
Engelsk Paperback

Doing Marketing Research

- Alternative Methods for Market Sensing
Engelsk Paperback
Tjek vores konkurrenters priser

Traditional research methods in marketing can be illuminating when used well, but all too often their results fail to provide the depth of understanding that organisations need to anticipate market needs.

Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions. This unique book explains market sensing simply and practically and demonstrates how it can benefit researchers. It teaches non-mainstream and alternative research methods, which facilitate innovative research design and achieve deep insights into the mindsets of consumers. The methods explored in this book include sensory research using ZMET, discourse analysis, consumer ethnography, social media networks, narrative and storytelling and gamification. This second edition has been fully updated to include several new chapters covering newer methods and topics, including the Delphi method, archival research, visual methods and the decolonisation of research.

With a wealth of examples, diverse case studies and pedagogy, such as seminar activities to aid student learning, this textbook is recommended and core reading for advanced undergraduate and postgraduate students studying marketing research, and business research methods more generally, as well as marketing practitioners.

Online resources include PowerPoint lecture slides.

Vis mere
Tjek vores konkurrenters priser
Normalpris
kr 516
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Traditional research methods in marketing can be illuminating when used well, but all too often their results fail to provide the depth of understanding that organisations need to anticipate market needs.

Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions. This unique book explains market sensing simply and practically and demonstrates how it can benefit researchers. It teaches non-mainstream and alternative research methods, which facilitate innovative research design and achieve deep insights into the mindsets of consumers. The methods explored in this book include sensory research using ZMET, discourse analysis, consumer ethnography, social media networks, narrative and storytelling and gamification. This second edition has been fully updated to include several new chapters covering newer methods and topics, including the Delphi method, archival research, visual methods and the decolonisation of research.

With a wealth of examples, diverse case studies and pedagogy, such as seminar activities to aid student learning, this textbook is recommended and core reading for advanced undergraduate and postgraduate students studying marketing research, and business research methods more generally, as well as marketing practitioners.

Online resources include PowerPoint lecture slides.

Vis mere
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 250
ISBN-13: 9781032972244
Indbinding: Paperback
Udgave: 2
ISBN-10: 1032972246
Kategori: Salgs- & markedsføringsledelse
Udg. Dato: 31 mar 2025
Længde: 19mm
Bredde: 245mm
Højde: 174mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 31 mar 2025
Forfatter(e):
Forfatter(e)

Kategori Salgs- & markedsføringsledelse

ISBN-13 9781032972244

Sprog Engelsk

Indbinding Paperback

Sider 250

Udgave 2

Længde 19mm

Bredde 245mm

Højde 174mm

Udg. Dato 31 mar 2025

Oplagsdato 31 mar 2025

Forlag Taylor & Francis Ltd

Vi anbefaler også
Rosamunde Pilcher Vejen hjem
Vejen hjem
Rosamunde Pilcher
66 kr
Kategori sammenhænge