Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
Donald Trump and the Branding of the American Presidency
- The President of Segments
Engelsk Hardback
Donald Trump and the Branding of the American Presidency
- The President of Segments
Engelsk Hardback

478 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog

This book argues that Donald Trump''s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump''s political marketing strategy privileged emotion-particularly anger-over policy, constraining his ability to represent all Americans or engage in bipartisan negotiation in Congress. Rather than pushing forward realistic legislation and rallying for bipartisan support, Trump''s campaign and presidency focused on providing emotional gratification to his target audience, leading those outside this audience to ultimately feel unrepresented and unsettled, further fracturing the already divided electorate. Donald Trump and the Branding of the American Presidency considers the impact of this new age of political marketing through an extensive analysis of the Trump phenomenon and its implications for future elections.   

Product detaljer
Sprog:
Engelsk
Sider:
235
ISBN-13:
9783030304959
Indbinding:
Hardback
Udgave:
ISBN-10:
3030304957
Udg. Dato:
31 okt 2022
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer Nature Switzerland AG
Oplagsdato:
31 okt 2022
Forfatter(e):
Kategori sammenhænge