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Donald Trump and the Branding of the American Presidency
- The President of Segments
Engelsk
Bogcover for Donald Trump and the Branding of the American Presidency af Kenneth M. Cosgrove, 9783030304980
Specifikationer
Sprog:
Engelsk
Sider:
235
ISBN-13:
9783030304980
Indbinding:
Paperback
ISBN-10:
3030304981
Udg. Dato:
31 okt 2023
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
31 okt 2023
Forfatter(e):

Donald Trump and the Branding of the American Presidency

- The President of Segments
Engelsk
Paperback 2023
Format:

Bog beskrivelse
This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency.
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524,24 kr
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Specifikationer
Sprog:
Engelsk
Sider:
235
ISBN-13:
9783030304980
Indbinding:
Paperback
ISBN-10:
3030304981
Udg. Dato:
31 okt 2023
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
31 okt 2023
Forfatter(e):
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