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Donor Cultivation and the Donor Lifecycle Map, + Website
- A New Framework for Fundraising
Af: Deborah Kaplan Polivy
Engelsk
Bogcover for Donor Cultivation and the Donor Lifecycle Map, + Website af Deborah Kaplan Polivy, 9781118603772
Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9781118603772
Indbinding:
Hardback
ISBN-10:
111860377X
Kategori:
Udg. Dato:
14 jan 2014
Størrelse i cm:
23,5 x 15,3 x 2,6
Forlag:
Serie:
Oplagsdato:
14 jan 2014
Forfatter(e):
Genre:

Donor Cultivation and the Donor Lifecycle Map, + Website

- A New Framework for Fundraising
Af: Deborah Kaplan Polivy
Engelsk
Hardback 2014
Format:
Hardback
Bog beskrivelse
A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits A guide to better and more strategic fundraising, Donor Cultivation and the Donor Life Cycle Map presents the donor lifecycle map, which is circular in form, revealing how the convergence of the two subject matters—cultivation and the lifecycle map—can lead to better and more strategic fundraising. Author Deborah Kaplan Polivy specifically addresses the topic of cultivation and how, when focused over the donor lifecycle, it can become a logical and focused activity for obtaining increasingly large gifts. Step-by-step guidance and practical tools for understanding and making the most of the donor lifecycleCoverage includes Introduction to Donor Cultivation, Defining Donor Cultivation, Donor Cultivation Tools and the Donor Lifecycle: How and Where They Intersect, and Impediments to the Implementation ProcessFeatures a companion website with a variety of online tools to help readers implement key conceptsPart of the Wiley Nonprofit Authority Series Donor Cultivation and the Donor Life Cycle Map seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extending to the very last—an endowment that keeps on giving even after death.
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Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9781118603772
Indbinding:
Hardback
ISBN-10:
111860377X
Kategori:
Udg. Dato:
14 jan 2014
Størrelse i cm:
23,5 x 15,3 x 2,6
Forlag:
Serie:
Oplagsdato:
14 jan 2014
Forfatter(e):
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