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Driving Airline Business Strategies through Emerging Technology
Af: Nawal K. Taneja
Engelsk
Bogcover for Driving Airline Business Strategies through Emerging Technology af Nawal K. Taneja, 9780754619710
Specifikationer
Sprog:
Engelsk
Sider:
216
ISBN-13:
9780754619710
Indbinding:
Hardback
ISBN-10:
0754619710
Kategori:
Udg. Dato:
28 aug 2002
Størrelse i cm:
24,1 x 16,2 x 2,0
Forlag:
Oplagsdato:
28 aug 2002
Forfatter(e):
Genre:

Driving Airline Business Strategies through Emerging Technology

Af: Nawal K. Taneja
Engelsk
Hardback 2002
Format:
Hardback
Bog beskrivelse
In the rapidly evolving airline industry, new technologies play an increasingly critical role in the delivery of real and perceived value in reducing costs, enhancing revenue, and improving customer service and customer safety/security. This book focuses at a senior executive level, examining the key forces affecting the airline business and their potential in terms of short and long-term strategies. The author discusses the role of emerging technology on the airline industry, defined very broadly and including computers, information, databases, aircraft, telecommunications, Internet, wireless, speech recognition, face recognition, etc. His argument is that technology should not only be an enabler of business strategy but crucially the driver of business strategy. The central theme is the vital interaction between technology and business strategy across a wide spectrum of functions - executives sharing their insights of what is needed in terms of revolutions in consumers, technologies, and productivities. What has held airlines back are not so much legacy systems but legacy mindsets, organizational structures and processes, as well as the intelligent selection, investments, and implementation of value-adding technologies. The book is the outcome of the author''s own experience while working with a number of airlines and his participation in many discussions with practitioners in the airline and technology firms.
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Specifikationer
Sprog:
Engelsk
Sider:
216
ISBN-13:
9780754619710
Indbinding:
Hardback
ISBN-10:
0754619710
Kategori:
Udg. Dato:
28 aug 2002
Størrelse i cm:
24,1 x 16,2 x 2,0
Forlag:
Oplagsdato:
28 aug 2002
Forfatter(e):
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