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E-Commerce Growth Strategy
- A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers
Engelsk Paperback
E-Commerce Growth Strategy
- A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers
Engelsk Paperback

307 kr
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6 - 8 hverdage

Om denne bog

Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth.

E-commerce Growth Strategy
shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success.

Written by an experienced e-commerce growth advisor and operator, E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.

Product detaljer
Sprog:
Engelsk
Sider:
336
ISBN-13:
9781398607989
Indbinding:
Paperback
Udgave:
ISBN-10:
1398607983
Udg. Dato:
3 aug 2023
Længde:
20mm
Bredde:
234mm
Højde:
156mm
Forlag:
Kogan Page Ltd
Oplagsdato:
3 aug 2023
Forfatter(e):
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