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E-Commerce Website Optimization

- Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it
Af: Dan Croxen-John, Johann van Tonder Engelsk Paperback

E-Commerce Website Optimization

- Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it
Af: Dan Croxen-John, Johann van Tonder Engelsk Paperback
Tjek vores konkurrenters priser

Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques.

Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites.

In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization''s e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.

Tjek vores konkurrenters priser
Normalpris
kr 340
Fragt: 39 kr
6 - 8 hverdage
20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser

Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques.

Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites.

In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization''s e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.

Produktdetaljer
Sprog: Engelsk
Sider: 272
ISBN-13: 9781789664423
Indbinding: Paperback
Udgave:
ISBN-10: 178966442X
Udg. Dato: 3 dec 2020
Længde: 19mm
Bredde: 233mm
Højde: 156mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 dec 2020
Forfatter(e) Dan Croxen-John, Johann van Tonder


Kategori Salgs- & markedsføringsledelse


ISBN-13 9781789664423


Sprog Engelsk


Indbinding Paperback


Sider 272


Udgave


Længde 19mm


Bredde 233mm


Højde 156mm


Udg. Dato 3 dec 2020


Oplagsdato 3 dec 2020


Forlag Kogan Page Ltd

Kategori sammenhænge