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e-Marketing
- Applications of Information Technology and the Internet within Marketing
Engelsk
Bogcover for e-Marketing af Cor Molenaar, 9780415677288
Specifikationer
Sprog:
Engelsk
Sider:
238
ISBN-13:
9780415677288
Indbinding:
Paperback
ISBN-10:
0415677289
Kategori:
Udg. Dato:
20 okt 2011
Størrelse i cm:
24,4 x 17,5 x 1,5
Oplagsdato:
20 okt 2011
Forfatter(e):

e-Marketing

- Applications of Information Technology and the Internet within Marketing
Engelsk
Paperback 2011
Format:

Bog beskrivelse
Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no longer relevant.

In this brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the influence of the application of IT and the Internet within marketing and reveals how this can affect the form, focus and business model of an organization.

Supplemented by practical examples throughout, e-Marketing is an essential read for all marketing and business administration students.

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Specifikationer
Sprog:
Engelsk
Sider:
238
ISBN-13:
9780415677288
Indbinding:
Paperback
ISBN-10:
0415677289
Kategori:
Udg. Dato:
20 okt 2011
Størrelse i cm:
24,4 x 17,5 x 1,5
Oplagsdato:
20 okt 2011
Forfatter(e):
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