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Eating the Big Fish
- How Challenger Brands Can Compete Against Brand Leaders
Engelsk Hardback
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Eating the Big Fish

- How Challenger Brands Can Compete Against Brand Leaders
Engelsk Hardback

242 kr
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Om denne bog
A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers.
Product detaljer
Sprog:
Engelsk
Sider:
368
ISBN-13:
9780470238271
Indbinding:
Hardback
Udgave:
2
ISBN-10:
0470238275
Kategori:
Udg. Dato:
3 mar 2009
Længde:
30mm
Bredde:
161mm
Højde:
237mm
Forlag:
John Wiley & Sons Inc
Oplagsdato:
3 mar 2009
Forfatter(e):
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