Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Eating the Big Fish
- How Challenger Brands Can Compete Against Brand Leaders
Engelsk
Bogcover for Eating the Big Fish af Adam Morgan, 9780470238271
Specifikationer
Sprog:
Engelsk
Sider:
368
ISBN-13:
9780470238271
Indbinding:
Hardback
Udgave:
2
ISBN-10:
0470238275
Kategori:
Udg. Dato:
3 mar 2009
Størrelse i cm:
23,7 x 16,1 x 3,0
Oplagsdato:
3 mar 2009
Forfatter(e):

Eating the Big Fish

- How Challenger Brands Can Compete Against Brand Leaders
Engelsk
Hardback 2009
Format:

Bog beskrivelse
A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers.
... Vis mere

Forlags Vejl. pris
261,00 kr
Hos Booktok
231 kr
spar 11%
Læg i kurv nu
Sikker betaling
6 - 8 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
368
ISBN-13:
9780470238271
Indbinding:
Hardback
Udgave:
2
ISBN-10:
0470238275
Kategori:
Udg. Dato:
3 mar 2009
Størrelse i cm:
23,7 x 16,1 x 3,0
Oplagsdato:
3 mar 2009
Forfatter(e):
Finder produkter...
Kategori sammenhænge