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Ecommerce Reimagined
- Retail and Ecommerce in China
Engelsk Hardback

Ecommerce Reimagined

- Retail and Ecommerce in China
Engelsk Hardback

346 kr
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6 - 8 hverdage

Om denne bog

This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world''s largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China''s market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.

Product detaljer
Sprog:
Engelsk
Sider:
172
ISBN-13:
9789811900020
Indbinding:
Hardback
Udgave:
ISBN-10:
9811900027
Kategori:
Udg. Dato:
29 mar 2022
Længde:
18mm
Bredde:
218mm
Højde:
156mm
Forlag:
Springer Verlag, Singapore
Oplagsdato:
29 mar 2022
Forfatter(e):
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