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Economics And Management Of Competitive Strategy
Engelsk
Bogcover for Economics And Management Of Competitive Strategy af Daniel F Spulber, 9789813224773
Specifikationer
Sprog:
Engelsk
Sider:
520
ISBN-13:
9789813224773
Indbinding:
Paperback
ISBN-10:
9813224770
Udg. Dato:
18 jun 2009
Størrelse i cm:
Oplagsdato:
18 jun 2009
Forfatter(e):

Economics And Management Of Competitive Strategy

Engelsk
Paperback 2009
Format:

Bog beskrivelse

This book provides a comprehensive and integrated approach to management strategy that is based on economics. A basic introductory strategy text that integrates economic analysis with management strategy, it takes into account global competition and high-tech (Internet) developments, and recognizes that companies today can no longer expect to sustain competitive advantage but must rely on innovation (of products, processes, and transactions). Although many of the principles are illustrated with numerical examples, the text does not require a background course in economics or mathematics, and does not contain technical graphs or equations. Thus, the book is suitable for undergraduate managerial economics and strategy courses, as well as for introductory MBA courses in business strategy and as a companion to case studies.

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Specifikationer
Sprog:
Engelsk
Sider:
520
ISBN-13:
9789813224773
Indbinding:
Paperback
ISBN-10:
9813224770
Udg. Dato:
18 jun 2009
Størrelse i cm:
Oplagsdato:
18 jun 2009
Forfatter(e):
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