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Economics of Tourism and Hospitality
- A Micro Approach
Af: Yong Chen
Engelsk Paperback
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Economics of Tourism and Hospitality
- A Micro Approach
Af: Yong Chen
Engelsk Paperback

459 kr
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Om denne bog

This book offers students an accessible and applied introduction to microeconomics in tourism and hospitality through a comprehensive analysis of the market mechanism, demand and supply, firm behavior and strategy, and transaction and institution.

This book not only helps students to master core microeconomic theories that are essential for understanding the tourism and hospitality industry, but, more importantly, it guides students to analyze consumer behavior and firm strategy specific to the industry. Throughout the book, readers are guided to develop the economic analysis of tourism and hospitality that progresses from economic intuition to graphical representation and to mathematical quantification. Carefully corralled case studies showcase the applications of key microeconomic theories in solving a wide range of real-world problems, including Uber’s surge pricing, Airbnb’s supply adjustment, and McDonald’s and Burger King vying for prime locations. This book is written in an accessible style, illustrated with exquisite diagrams, and enriched with a range of other features, such as chapter summaries, review questions, and further readings to aid readers’ further understanding.

By reading this book, students will be able to develop an economist’s way of thinking, which will enable them to analyze tourism and hospitality businesses in a rigorous and critical manner. This book is essential reading for all tourism and hospitality students and teachers.

Product detaljer
Sprog:
Engelsk
Sider:
386
ISBN-13:
9780367897352
Indbinding:
Paperback
Udgave:
ISBN-10:
0367897350
Kategori:
Udg. Dato:
14 maj 2021
Længde:
29mm
Bredde:
245mm
Højde:
173mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
14 maj 2021
Forfatter(e):
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