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Electronic Commerce
Engelsk
Bogcover for Electronic Commerce af Gary Schneider, 9781305867819
Specifikationer
Sprog:
Engelsk
Sider:
624
ISBN-13:
9781305867819
Indbinding:
Paperback
Udgave:
12
ISBN-10:
1305867815
Udg. Dato:
26 feb 2016
Størrelse i cm:
19,0 x 23,2 x 2,2
Oplagsdato:
26 feb 2016
Forfatter(e):
Paperback 2016
Format:

Bog beskrivelse
Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today’s most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.
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Specifikationer
Sprog:
Engelsk
Sider:
624
ISBN-13:
9781305867819
Indbinding:
Paperback
Udgave:
12
ISBN-10:
1305867815
Udg. Dato:
26 feb 2016
Størrelse i cm:
19,0 x 23,2 x 2,2
Oplagsdato:
26 feb 2016
Forfatter(e):
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