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Electronic Customer Relationship Management
Engelsk
Bogcover for Electronic Customer Relationship Management af Nicholas C Robertson Jr, Jerry Fjermestad, 9781138692800
Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9781138692800
Indbinding:
Paperback
ISBN-10:
1138692808
Kategori:
Udg. Dato:
17 jun 2016
Størrelse i cm:
18,0 x 25,4 x 1,8
Oplagsdato:
17 jun 2016

Electronic Customer Relationship Management

Engelsk
Paperback 2016
Format:

Bog beskrivelse
This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a collaborative approach to eCRM that goes beyond the analytical and operational perspectives most often taken by researchers in the field. Chapters also stress integration with other enterprise information systems. The book is organized in four parts: Part I presents an overview of the role of CRM and eCRM in marketing and supply chain management; Part II focuses on the organizational success factors behind eCRM implementation; Part III presents cases of eCRM performance enhancement; and Part IV addresses eCRM issues in business-to-consumer commerce.
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Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9781138692800
Indbinding:
Paperback
ISBN-10:
1138692808
Kategori:
Udg. Dato:
17 jun 2016
Størrelse i cm:
18,0 x 25,4 x 1,8
Oplagsdato:
17 jun 2016
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