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Electronic Media Management, Revised
Engelsk
Bogcover for Electronic Media Management, Revised af Peter Pringle, Michael F Starr, 9780240808727
Specifikationer
Sprog:
Engelsk
Sider:
432
ISBN-13:
9780240808727
Indbinding:
Paperback
Udgave:
5
ISBN-10:
024080872X
Udg. Dato:
30 mar 2006
Størrelse i cm:
25,8 x 18,5 x 1,8
Oplagsdato:
30 mar 2006

Electronic Media Management, Revised

Engelsk
Paperback 2006
Format:

Bog beskrivelse
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
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Specifikationer
Sprog:
Engelsk
Sider:
432
ISBN-13:
9780240808727
Indbinding:
Paperback
Udgave:
5
ISBN-10:
024080872X
Udg. Dato:
30 mar 2006
Størrelse i cm:
25,8 x 18,5 x 1,8
Oplagsdato:
30 mar 2006
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