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Emotional Intelligence And Marketing

Af: Catherine Prentice Engelsk Hardback

Emotional Intelligence And Marketing

Af: Catherine Prentice Engelsk Hardback
Tjek vores konkurrenters priser

This book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co-produce service for enhancing customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era. Whilst many competing emotional intelligence models are discussed in the literature, the current book will focus on the ability model. This model comprises 2 areas (experiential and strategic emotional intelligence) and four ability scopes (perceive emotions, use emotions, understand emotions and manage emotions). The marketing domains that are deemed relevant and included in this book are services marketing, relationship marketing and digital marketing. The relevant marketing models from these domains will be identified to be integrated with emotional intelligent strategies. Emotional Intelligence makes both employees and customers happy, committed and loyal. Emotional Intelligence makes businesses competitive and sustainable.

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This book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co-produce service for enhancing customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era. Whilst many competing emotional intelligence models are discussed in the literature, the current book will focus on the ability model. This model comprises 2 areas (experiential and strategic emotional intelligence) and four ability scopes (perceive emotions, use emotions, understand emotions and manage emotions). The marketing domains that are deemed relevant and included in this book are services marketing, relationship marketing and digital marketing. The relevant marketing models from these domains will be identified to be integrated with emotional intelligent strategies. Emotional Intelligence makes both employees and customers happy, committed and loyal. Emotional Intelligence makes businesses competitive and sustainable.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 228
ISBN-13: 9789811203541
Indbinding: Hardback
Udgave:
ISBN-10: 9811203547
Kategori: Medievidenskab: reklame og samfund
Udg. Dato: 20 jun 2019
Længde: 0mm
Bredde: 0mm
Højde: 0mm
Forlag: World Scientific Publishing Co Pte Ltd
Oplagsdato: 20 jun 2019
Forfatter(e): Catherine Prentice
Forfatter(e) Catherine Prentice

Kategori Medievidenskab: reklame og samfund

ISBN-13 9789811203541

Sprog Engelsk

Indbinding Hardback

Sider 228

Udgave

Længde 0mm

Bredde 0mm

Højde 0mm

Udg. Dato 20 jun 2019

Oplagsdato 20 jun 2019

Forlag World Scientific Publishing Co Pte Ltd

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