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Enchantment
- How to Charm, Influence and Persuade
Engelsk
Bogcover for Enchantment af Guy Kawasaki, 9780241953655
Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9780241953655
Indbinding:
Paperback
ISBN-10:
0241953650
Udg. Dato:
5 apr 2012
Størrelse i cm:
19,6 x 13,1 x 1,8
Oplagsdato:
5 apr 2012
Forfatter(e):

Enchantment

- How to Charm, Influence and Persuade
Engelsk
Paperback 2012
Format:

Bog beskrivelse

''Read this book to create a company as enchanting as Apple'' Steve Wozniak

''The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential'' Sir Richard Branson

How to Win Friends and Influence People for the digital age

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Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people, but rather about creating a voluntary, enduring and delightful change in other people.

In his bestselling business classic, he shows you how enlisting people''s own goals and desires, being likable and trustworthy and framing a cause that others can embrace, will empower you to change hearts, minds and actions.

----------------------------------------------------------

''An informative and concise guide from one of the world''s most influential and, yes, enchanting entrepreneurs'' Kirkus

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Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9780241953655
Indbinding:
Paperback
ISBN-10:
0241953650
Udg. Dato:
5 apr 2012
Størrelse i cm:
19,6 x 13,1 x 1,8
Oplagsdato:
5 apr 2012
Forfatter(e):
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