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Energy Branding
- Harnessing Consumer Power
Engelsk
Bogcover for Energy Branding af Friðrik Larsen, 9783319861012
Specifikationer
Sprog:
Engelsk
Sider:
173
ISBN-13:
9783319861012
Indbinding:
Paperback
ISBN-10:
3319861018
Kategori:
Udg. Dato:
2 aug 2018
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
2 aug 2018
Forfatter(e):

Energy Branding

- Harnessing Consumer Power
Engelsk
Paperback 2018
Format:

Bog beskrivelse
Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry.
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Specifikationer
Sprog:
Engelsk
Sider:
173
ISBN-13:
9783319861012
Indbinding:
Paperback
ISBN-10:
3319861018
Kategori:
Udg. Dato:
2 aug 2018
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
2 aug 2018
Forfatter(e):
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