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Engaging Brands
- A Customer-Centric Approach for Superior Experiences
Engelsk
Bogcover for Engaging Brands af Michela Addis, 9781138587014
Specifikationer
Sprog:
Engelsk
Sider:
258
ISBN-13:
9781138587014
Indbinding:
Paperback
ISBN-10:
113858701X
Udg. Dato:
26 maj 2020
Størrelse i cm:
15,4 x 23,3 x 2,0
Oplagsdato:
26 maj 2020
Forfatter(e):

Engaging Brands

- A Customer-Centric Approach for Superior Experiences
Engelsk
Paperback 2020
Format:

Bog beskrivelse

How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory developed over the past 20 years and tools to create truly engaging brands.

Taking a broad holistic approach, this book brings together current thinking on experiential marketing, brand management, customer engagement, customer well-being and happiness, customer loyalty and emotions, the customer journey map, and big data and combines it into a practical and clear roadmap for brand managers. By integrating these modern perspectives, concepts, research techniques, and operative tools, this book provides a new perspective of marketing management to design and build engaging branding.

Using extensive examples from a variety of industries, this book offers a global perspective that will appeal to both advanced students and experienced marketing managers.

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Specifikationer
Sprog:
Engelsk
Sider:
258
ISBN-13:
9781138587014
Indbinding:
Paperback
ISBN-10:
113858701X
Udg. Dato:
26 maj 2020
Størrelse i cm:
15,4 x 23,3 x 2,0
Oplagsdato:
26 maj 2020
Forfatter(e):
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