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Engaging Customers Using Big Data
- How Marketing Analytics Are Transforming Business
Engelsk
Bogcover for Engaging Customers Using Big Data af Arvind Sathi, 9781137386182
Specifikationer
Sprog:
Engelsk
Sider:
215
ISBN-13:
9781137386182
Indbinding:
Hardback
ISBN-10:
1137386185
Kategori:
Udg. Dato:
30 jul 2014
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
30 jul 2014
Forfatter(e):

Engaging Customers Using Big Data

- How Marketing Analytics Are Transforming Business
Engelsk
Hardback 2014
Format:

Bog beskrivelse
Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics.
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Specifikationer
Sprog:
Engelsk
Sider:
215
ISBN-13:
9781137386182
Indbinding:
Hardback
ISBN-10:
1137386185
Kategori:
Udg. Dato:
30 jul 2014
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
30 jul 2014
Forfatter(e):
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