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Engineering Legitimacy
- How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age
Engelsk
Bogcover for Engineering Legitimacy af Iva Petkova, 9783030080792
Specifikationer
Sprog:
Engelsk
Sider:
188
ISBN-13:
9783030080792
Indbinding:
Paperback
ISBN-10:
303008079X
Kategori:
Udg. Dato:
2 feb 2019
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
2 feb 2019
Forfatter(e):

Engineering Legitimacy

- How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age
Engelsk
Paperback 2019
Format:

Bog beskrivelse
Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside “disruptors” seek to cultivate legitimacy and win influence.
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Specifikationer
Sprog:
Engelsk
Sider:
188
ISBN-13:
9783030080792
Indbinding:
Paperback
ISBN-10:
303008079X
Kategori:
Udg. Dato:
2 feb 2019
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
2 feb 2019
Forfatter(e):
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