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Entering Emerging Markets
- Motorola's Blueprint for Going Global
Engelsk Paperback
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Entering Emerging Markets

- Motorola's Blueprint for Going Global
Engelsk Paperback

596 kr
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Om denne bog

This book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain footholds in unknown territory and how to deal with complexity and diversity. This process was strongly supported by sharing of learning and resources within the company, and with the local partners, thus creating mutual added value.

Product detaljer
Sprog:
Engelsk
Sider:
188
ISBN-13:
9783642068584
Indbinding:
Paperback
Udgave:
ISBN-10:
3642068588
Udg. Dato:
14 okt 2010
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Oplagsdato:
14 okt 2010
Forfatter(e):
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