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Entertainment-Education
- A Communication Strategy for Social Change
Engelsk
Bogcover for Entertainment-Education af Everett Rogers, Arvind Singhal, 9780805833508
Specifikationer
Sprog:
Engelsk
Sider:
280
ISBN-13:
9780805833508
Indbinding:
Paperback
ISBN-10:
0805833501
Kategori:
Udg. Dato:
1 jul 1999
Størrelse i cm:
22,7 x 15,3 x 1,6
Oplagsdato:
1 jul 1999

Entertainment-Education

- A Communication Strategy for Social Change
Engelsk
Paperback 1999
Format:

Bog beskrivelse
Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members'' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.
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Specifikationer
Sprog:
Engelsk
Sider:
280
ISBN-13:
9780805833508
Indbinding:
Paperback
ISBN-10:
0805833501
Kategori:
Udg. Dato:
1 jul 1999
Størrelse i cm:
22,7 x 15,3 x 1,6
Oplagsdato:
1 jul 1999
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