Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Entertainment-Education
- A Communication Strategy for Social Change
Engelsk Paperback

Entertainment-Education

- A Communication Strategy for Social Change
Engelsk Paperback

670 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog
Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members'' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.

Product detaljer
Sprog:
Engelsk
Sider:
280
ISBN-13:
9780805833508
Indbinding:
Paperback
Udgave:
ISBN-10:
0805833501
Kategori:
Udg. Dato:
1 jul 1999
Længde:
16mm
Bredde:
153mm
Højde:
227mm
Forlag:
Taylor & Francis Inc
Oplagsdato:
1 jul 1999
Finder produkter...
Kategori sammenhænge