Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Entrepreneurial Marketing and International New Ventures
- Antecedents, Elements and Outcomes
Engelsk
Bogcover for Entrepreneurial Marketing and International New Ventures af , 9781032336633
Specifikationer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9781032336633
Indbinding:
Paperback
ISBN-10:
1032336633
Udg. Dato:
13 jun 2022
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
13 jun 2022

Entrepreneurial Marketing and International New Ventures

- Antecedents, Elements and Outcomes
Engelsk
Paperback 2022
Format:

Bog beskrivelse

The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies from three European countries, explores and develops the field of international marketing and entrepreneurship.

The book examines the role of entrepreneurial marketing in the internationalization processes of new ventures and adopts both qualitative and quantitative methods for analyzing the antecedents and characteristics of entrepreneurial marketing, as well as their relationships with internationalization activities and firms’ performances. It goes on to show how the application of entrepreneurial marketing may lead to an accelerated internationalization of companies originating from a transition market, as well as the Western-European markets.

It addresses these topics with regards to entrepreneurial marketing and management and will be of interest to researchers, academics, managers, entrepreneurs, and students in the fields of international business, international marketing, and entrepreneurship.

... Vis mere

Hos Booktok
433 kr
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9781032336633
Indbinding:
Paperback
ISBN-10:
1032336633
Udg. Dato:
13 jun 2022
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
13 jun 2022
Finder produkter...
Kategori sammenhænge