Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Entrepreneurial Marketing
- Sustaining Growth in All Organisations
Engelsk
Bogcover for Entrepreneurial Marketing af Ian Chaston, 9781137500908
Specifikationer
Sprog:
Engelsk
Sider:
400
ISBN-13:
9781137500908
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1137500905
Kategori:
Udg. Dato:
3 nov 2015
Størrelse i cm:
23,4 x 16,3 x 2,2
Oplagsdato:
3 nov 2015
Forfatter(e):

Entrepreneurial Marketing

- Sustaining Growth in All Organisations
Engelsk
Paperback 2015
Format:

Bog beskrivelse

Written by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities. Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this second edition of Entrepreneurial Marketing applies marketing and entrepreneurial theory to organisations of all sizes. Traditionally entrepreneurial marketing has been perceived as the domain of small firms, but this textbook also considers major international companies, analysing their sustained growth and financial success in an increasingly difficult consumer environment.

Written by a highly experienced instructor and researcher in the field, this will be an essential resource for students taking modules in entrepreneurial marketing at undergraduate, postgraduate and MBA levels. It will also be valuable for students taking courses on marketing, entrepreneurship and management strategy.

New to this Edition:
- Revised and updated throughout to take into account new developments in the field
- Includes up-to-date and innovative coverage of the public sector, digital marketing and social media

... Vis mere

Forlags Vejl. pris
699,01 kr
Hos Booktok
591 kr
spar 15%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
400
ISBN-13:
9781137500908
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1137500905
Kategori:
Udg. Dato:
3 nov 2015
Størrelse i cm:
23,4 x 16,3 x 2,2
Oplagsdato:
3 nov 2015
Forfatter(e):
Finder produkter...
Kategori sammenhænge