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Entrepreneurship in the Arts

Af: Bonita M. Kolb Engelsk Paperback

Entrepreneurship in the Arts

Af: Bonita M. Kolb Engelsk Paperback
Tjek vores konkurrenters priser

The need for artists, musicians, actors, singers, designers and other creative individuals to understand basic business concepts so they can successfully pursue their chosen creative profession has only grown since the publication of this textbook, now in its third edition. This popular book teaches business concepts in a way that is relevant to the way that creative students learn.

Providing an understanding of the fundamental skills of entrepreneurship, this book enables creatives to launch new businesses, run for‑profit creative industries or manage nonprofit cultural organizations. The book leads the student through the entrepreneurial process starting with finding the right customers to pricing, distribution and promotion. This latest edition has been updated to account for significant changes in the creative industries that have been accelerated by the use of AI in the production of creative products, the challenge of pricing products within a range acceptable to consumers while accounting for the rising cost of production and the increasing need to use social listening skills and technology as a basis of consumer research.

Weaving practical advice from successful creatives with pedagogical features such as "Questions to Consider," "Tasks to Complete" and "Visualization Exercises," this textbook continues to be essential reading for creative students.

Tjek vores konkurrenters priser
Normalpris
kr 564
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

The need for artists, musicians, actors, singers, designers and other creative individuals to understand basic business concepts so they can successfully pursue their chosen creative profession has only grown since the publication of this textbook, now in its third edition. This popular book teaches business concepts in a way that is relevant to the way that creative students learn.

Providing an understanding of the fundamental skills of entrepreneurship, this book enables creatives to launch new businesses, run for‑profit creative industries or manage nonprofit cultural organizations. The book leads the student through the entrepreneurial process starting with finding the right customers to pricing, distribution and promotion. This latest edition has been updated to account for significant changes in the creative industries that have been accelerated by the use of AI in the production of creative products, the challenge of pricing products within a range acceptable to consumers while accounting for the rising cost of production and the increasing need to use social listening skills and technology as a basis of consumer research.

Weaving practical advice from successful creatives with pedagogical features such as "Questions to Consider," "Tasks to Complete" and "Visualization Exercises," this textbook continues to be essential reading for creative students.

Produktdetaljer
Sprog: Engelsk
Sider: 304
ISBN-13: 9781032811765
Indbinding: Paperback
Udgave: 3
ISBN-10: 1032811765
Kategori: Entreprenørskab
Udg. Dato: 1 okt 2024
Længde: 20mm
Bredde: 155mm
Højde: 233mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 1 okt 2024
Forfatter(e): Bonita M. Kolb
Forfatter(e) Bonita M. Kolb


Kategori Entreprenørskab


ISBN-13 9781032811765


Sprog Engelsk


Indbinding Paperback


Sider 304


Udgave 3


Længde 20mm


Bredde 155mm


Højde 233mm


Udg. Dato 1 okt 2024


Oplagsdato 1 okt 2024


Forlag Taylor & Francis Ltd

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