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Entrepreneurship
Engelsk
Bogcover for Entrepreneurship af Joe Tidd, John R. Bessant, 9781119221869
Specifikationer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9781119221869
Indbinding:
Paperback
ISBN-10:
1119221862
Kategori:
Udg. Dato:
21 maj 2018
Størrelse i cm:
21,7 x 27,5 x 1,3
Oplagsdato:
21 maj 2018
Forfatter(e):

Entrepreneurship

Engelsk
Paperback 2018
Format:

Bog beskrivelse
Successful entrepreneurship requires a specialized mix of innovation, drive, business acumen, and communication; an entrepreneur sees the potential and pitfalls in any idea, and understands the product, the market, and the business climate well enough to make smart decisions for the venture. This book is designed to go beyond the nuts and bolts of entrepreneurship and help students develop the critical foundation referred to as “entrepreneurial thinking.” Organized to align with the typical flow of development, the text allows students to develop their own ideas alongside each lesson. Coverage of goals, opportunities, and resources includes detailed discussion of venture funding, financial resources, and the relationships needed to get an idea off of the ground; subsequent chapters include clear guidance on keeping the momentum going through product development, enterprise growth, value creation, and the evolution of the business model. Based on the latest research and providing a truly global perspective, this book gives students a comprehensive, real-world foundation in entrepreneurship today.
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Specifikationer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9781119221869
Indbinding:
Paperback
ISBN-10:
1119221862
Kategori:
Udg. Dato:
21 maj 2018
Størrelse i cm:
21,7 x 27,5 x 1,3
Oplagsdato:
21 maj 2018
Forfatter(e):
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