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Essays on congruence theory in marketing
- Special focus on digital products and webstores
Engelsk Paperback
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Essays on congruence theory in marketing

- Special focus on digital products and webstores
Engelsk Paperback

441 kr
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23 - 25 hverdage

Om denne bog
Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Their consumption primarily fulfills hedonic needs. Before purchasing, a consumer''s interaction with a digital product is always mediated by technology. Therefore, consumers cannot directly judge the quality through "touch and feel" experiences. This book diminishes the ability to evaluate digital products. Therefore his thesis seeks to answer which product attributes have an impact on consumers'' product evaluation, and purchase intention.
Product detaljer
Sprog:
Engelsk
Sider:
168
ISBN-13:
9783658393632
Indbinding:
Paperback
Udgave:
ISBN-10:
3658393637
Kategori:
Udg. Dato:
1 okt 2022
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Oplagsdato:
1 okt 2022
Forfatter(e):
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