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Essays on congruence theory in marketing
- Special focus on digital products and webstores
Engelsk
Bogcover for Essays on congruence theory in marketing af Rober Rollin, 9783658393632
Specifikationer
Sprog:
Engelsk
Sider:
168
ISBN-13:
9783658393632
Indbinding:
Paperback
ISBN-10:
3658393637
Kategori:
Udg. Dato:
1 okt 2022
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
1 okt 2022
Forfatter(e):

Essays on congruence theory in marketing

- Special focus on digital products and webstores
Engelsk
Paperback 2022
Format:

Bog beskrivelse
Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Their consumption primarily fulfills hedonic needs. Before purchasing, a consumer''s interaction with a digital product is always mediated by technology. Therefore, consumers cannot directly judge the quality through "touch and feel" experiences. This book diminishes the ability to evaluate digital products. Therefore his thesis seeks to answer which product attributes have an impact on consumers'' product evaluation, and purchase intention.
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Specifikationer
Sprog:
Engelsk
Sider:
168
ISBN-13:
9783658393632
Indbinding:
Paperback
ISBN-10:
3658393637
Kategori:
Udg. Dato:
1 okt 2022
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
1 okt 2022
Forfatter(e):
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