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Essentials of International Marketing
Engelsk
Bogcover for Essentials of International Marketing af Donald L. Brady, 9780765624758
Specifikationer
Sprog:
Engelsk
Sider:
432
ISBN-13:
9780765624758
Indbinding:
Paperback
ISBN-10:
0765624753
Udg. Dato:
15 aug 2010
Størrelse i cm:
24,6 x 18,9
Oplagsdato:
15 aug 2010
Forfatter(e):

Essentials of International Marketing

Engelsk
Paperback 2010
Format:

Bog beskrivelse
Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates..In addition to including all the basic topics, this affordable text also offers two unique chapters on the metric system and on countertrade that provide essential information for successful international marketers. Essentials of International Marketing has been extensively class-tested and is well crafted to serve as a learning tool and a ready reference for students. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, a summary, key terms, and discussion questions.
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Specifikationer
Sprog:
Engelsk
Sider:
432
ISBN-13:
9780765624758
Indbinding:
Paperback
ISBN-10:
0765624753
Udg. Dato:
15 aug 2010
Størrelse i cm:
24,6 x 18,9
Oplagsdato:
15 aug 2010
Forfatter(e):
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