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Essentials of Marketing Analytics: 2024 Release ISE
Engelsk
Bogcover for Essentials of Marketing Analytics: 2024 Release ISE af Joseph Hair, Haya Ajjan, Dana E. Harrison, 9781266931628
Specifikationer
Sprog:
Engelsk
Sider:
496
ISBN-13:
9781266931628
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1266931627
Udg. Dato:
19 mar 2024
Størrelse i cm:
25,3 x 20,3 x 2,1
Oplagsdato:
19 mar 2024

Essentials of Marketing Analytics: 2024 Release ISE

Engelsk
Paperback 2024
Format:

Bog beskrivelse
The starting point in learning marketing analytics is to understand the marketing problem.  The second is asking the right business question.  The data will help you tell the story.    We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more.  The era of Big Data has literally brought about huge amounts of data to review, analyze and solve.  Today’s undergraduate and graduate students will need to have a keen understanding of not only the right types of questions to ask, but also the tools available to help answer them.  Essentials of Marketing Analytics covers both in a comprehensive, readable and flexible manner.   Coverage includes the most popular analytics software tools, such as Tableau and Python, as well as a variety of analytical techniques, including but not limited to social network analysis, automated machine learning, neural networking and more.  Supported by a robust student and learning package via McGraw Hill Connect, Essentials of Marketing Analytics is the most comprehensive, current, adaptable product on the market! 
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Specifikationer
Sprog:
Engelsk
Sider:
496
ISBN-13:
9781266931628
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1266931627
Udg. Dato:
19 mar 2024
Størrelse i cm:
25,3 x 20,3 x 2,1
Oplagsdato:
19 mar 2024
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