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Essentials of Marketing Research
Engelsk
Bogcover for Essentials of Marketing Research af Barry Babin, 9780357033937
Specifikationer
Sprog:
Engelsk
Sider:
514
ISBN-13:
9780357033937
Indbinding:
Paperback
Udgave:
7
ISBN-10:
0357033930
Udg. Dato:
22 aug 2018
Størrelse i cm:
21,6 x 27,5 x 2,3
Oplagsdato:
22 aug 2018
Forfatter(e):

Essentials of Marketing Research

Engelsk
Paperback 2018
Format:

Bog beskrivelse
ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.
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Specifikationer
Sprog:
Engelsk
Sider:
514
ISBN-13:
9780357033937
Indbinding:
Paperback
Udgave:
7
ISBN-10:
0357033930
Udg. Dato:
22 aug 2018
Størrelse i cm:
21,6 x 27,5 x 2,3
Oplagsdato:
22 aug 2018
Forfatter(e):
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