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Essentials of Marketing Research, Global Edition
Engelsk
Bogcover for Essentials of Marketing Research, Global Edition af Peter Wills, Naresh Malhotra, David Birks, 9781292060163
Specifikationer
Sprog:
Engelsk
Sider:
432
ISBN-13:
9781292060163
Indbinding:
Paperback
ISBN-10:
1292060166
Udg. Dato:
26 jun 2014
Størrelse i cm:
21,9 x 27,7 x 1,8
Oplagsdato:
26 jun 2014

Essentials of Marketing Research, Global Edition

Engelsk
Paperback 2014
Format:

Bog beskrivelse

For courses in Marketing Research at two- and four-year colleges and universities
An engaging, do-it-yourself approach to marketing research

Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.

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Specifikationer
Sprog:
Engelsk
Sider:
432
ISBN-13:
9781292060163
Indbinding:
Paperback
ISBN-10:
1292060166
Udg. Dato:
26 jun 2014
Størrelse i cm:
21,9 x 27,7 x 1,8
Oplagsdato:
26 jun 2014
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