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Essentials of Marketing Research, Global Edition
Engelsk Paperback
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Essentials of Marketing Research, Global Edition
Engelsk Paperback

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For courses in Marketing Research at two- and four-year colleges and universities
An engaging, do-it-yourself approach to marketing research

Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.

Product detaljer
Sprog:
Engelsk
Sider:
432
ISBN-13:
9781292060163
Indbinding:
Paperback
Udgave:
ISBN-10:
1292060166
Udg. Dato:
26 jun 2014
Længde:
18mm
Bredde:
277mm
Højde:
219mm
Forlag:
Pearson Education Limited
Oplagsdato:
26 jun 2014
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