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Essentials of Marketing Research ISE
Engelsk Paperback
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Essentials of Marketing Research ISE

Engelsk Paperback

582 kr
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Om denne bog
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities.  The authors'' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects.  A continuing case and corresponding data sets included.     

Available with McGraw-Hill Connect® and SmartBook 2.0. 



Product detaljer
Sprog:
Engelsk
Sider:
896
ISBN-13:
9781266261503
Indbinding:
Paperback
Udgave:
6
ISBN-10:
1266261508
Udg. Dato:
6 mar 2023
Længde:
18mm
Bredde:
204mm
Højde:
253mm
Forlag:
McGraw-Hill Education
Oplagsdato:
6 mar 2023
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