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Essentials of Mass Communication Theory
Engelsk
Bogcover for Essentials of Mass Communication Theory af Arthur A Berger, 9780803973572
Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9780803973572
Indbinding:
Paperback
ISBN-10:
0803973578
Kategori:
Udg. Dato:
23 aug 1995
Størrelse i cm:
22,8 x 15,2
Oplagsdato:
23 aug 1995
Forfatter(e):

Essentials of Mass Communication Theory

Engelsk
Paperback 1995
Format:

Bog beskrivelse

"Arthur Asa Berger provides a succinct, accurate, and enjoyable introduction to the mass communications field. Although the book covers the same topics as other introductory works. . . his writing and organization make the material seem like a light repast rather than an overbearing meal. . . . Essential for all undergraduate collections in mass communication theory and mass media studies."

--Choice

Arthur Asa Berger combines his broad knowledge of the field with his unique ability to translate difficult theories into comprehensible terms and accessible language. He uses illustrations related to popular genres to make these theories relevant to students′′ lives. The concluding chapter provides questions for further work and discussion and is designed to help the student further contemplate the implications and applications of mass communication theory. An up-to-date bibliography and glossary provide a comprehensive resource on mass communication theory.

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874 kr
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Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9780803973572
Indbinding:
Paperback
ISBN-10:
0803973578
Kategori:
Udg. Dato:
23 aug 1995
Størrelse i cm:
22,8 x 15,2
Oplagsdato:
23 aug 1995
Forfatter(e):
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