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Essentials of Services Marketing
Engelsk
Bogcover for Essentials of Services Marketing af Jochen Wirtz, 9781292425191
Specifikationer
Sprog:
Engelsk
Sider:
680
ISBN-13:
9781292425191
Indbinding:
Paperback
Udgave:
4
ISBN-10:
1292425199
Kategori:
Udg. Dato:
29 jun 2022
Størrelse i cm:
21,8 x 27,6 x 3,0
Oplagsdato:
29 jun 2022
Forfatter(e):

Essentials of Services Marketing

Engelsk
Paperback 2022
Format:

Bog beskrivelse

For undergraduate courses in services marketing

Learn how to create value through customer connections and engagement

As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today’s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms.

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Specifikationer
Sprog:
Engelsk
Sider:
680
ISBN-13:
9781292425191
Indbinding:
Paperback
Udgave:
4
ISBN-10:
1292425199
Kategori:
Udg. Dato:
29 jun 2022
Størrelse i cm:
21,8 x 27,6 x 3,0
Oplagsdato:
29 jun 2022
Forfatter(e):
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