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Essentials of Services Marketing
Engelsk Paperback
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Essentials of Services Marketing
Engelsk Paperback

922 kr
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Om denne bog

For undergraduate courses inservices marketing

Learn how to create value throughcustomer connections and engagement

As economies across the world continue to transition toward services,skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today’s world,incorporates recent academic and managerial thinking, and illustratescutting-edge service concepts. Designed to provide a crisp introduction to keytopics in the field, this book places marketing issues within a broader generalmanagement context and shows the relationships between the marketing,operations, IT, and human resources functions in service firms.

Product detaljer
Sprog:
Engelsk
Sider:
680
ISBN-13:
9781292425191
Indbinding:
Paperback
Udgave:
4
ISBN-10:
1292425199
Kategori:
Udg. Dato:
29 jun 2022
Længde:
30mm
Bredde:
276mm
Højde:
218mm
Forlag:
Pearson Education Limited
Oplagsdato:
29 jun 2022
Forfatter(e):
Kategori sammenhænge