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Ethnic Marketing

- Culturally sensitive theory and practice
Af: John Stanton, Guilherme Pires Engelsk Paperback

Ethnic Marketing

- Culturally sensitive theory and practice
Af: John Stanton, Guilherme Pires Engelsk Paperback
Tjek vores konkurrenters priser
Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.
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Tjek vores konkurrenters priser
Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.
Produktdetaljer
Sprog: Engelsk
Sider: 382
ISBN-13: 9781138832206
Indbinding: Paperback
Udgave:
ISBN-10: 1138832200
Udg. Dato: 12 dec 2016
Længde: 0mm
Bredde: 156mm
Højde: 234mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 12 dec 2016
Forfatter(e): John Stanton, Guilherme Pires
Forfatter(e) John Stanton, Guilherme Pires


Kategori Salgs- & markedsføringsledelse


ISBN-13 9781138832206


Sprog Engelsk


Indbinding Paperback


Sider 382


Udgave


Længde 0mm


Bredde 156mm


Højde 234mm


Udg. Dato 12 dec 2016


Oplagsdato 12 dec 2016


Forlag Taylor & Francis Ltd

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