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Ethnic Marketing
- Culturally sensitive theory and practice
Engelsk
Bogcover for Ethnic Marketing af John Stanton, Guilherme Pires, 9781138832206
Specifikationer
Sprog:
Engelsk
Sider:
382
ISBN-13:
9781138832206
Indbinding:
Paperback
ISBN-10:
1138832200
Udg. Dato:
12 dec 2016
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
12 dec 2016
Forfatter(e):

Ethnic Marketing

- Culturally sensitive theory and practice
Engelsk
Paperback 2016
Format:

Bog beskrivelse
Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.
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Specifikationer
Sprog:
Engelsk
Sider:
382
ISBN-13:
9781138832206
Indbinding:
Paperback
ISBN-10:
1138832200
Udg. Dato:
12 dec 2016
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
12 dec 2016
Forfatter(e):
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