Store besparelser
Hurtig levering
Fri fragt over 499,-
90 dages retur
Gemte
Log ind
0
Kurv
Kurv
Ethnography at Work
Engelsk
Bogcover for Ethnography at Work af Brian Moeran, 9781845204983
Specifikationer
Sprog:
Engelsk
Sider:
168
ISBN-13:
9781845204983
Indbinding:
Paperback
ISBN-10:
1845204980
Udg. Dato:
1 sep 2007
Størrelse i cm:
23,4 x 15,7 x 1,0
Oplagsdato:
1 sep 2007
Forfatter(e):

Ethnography at Work

Engelsk
Paperback 2007
Format:

Bog beskrivelse
Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency''s presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies'' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business.
... Vis mere

Hos Booktok
396 kr
Læg i kurv nu
Sikker betaling
90 dages retur
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
168
ISBN-13:
9781845204983
Indbinding:
Paperback
ISBN-10:
1845204980
Udg. Dato:
1 sep 2007
Størrelse i cm:
23,4 x 15,7 x 1,0
Oplagsdato:
1 sep 2007
Forfatter(e):
Finder produkter...
Kategori sammenhænge