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Eurasian Business Perspectives
- Proceedings of the 24th Eurasia Business and Economics Society Conference
Engelsk Paperback
Eurasian Business Perspectives
- Proceedings of the 24th Eurasia Business and Economics Society Conference
Engelsk Paperback

907 kr
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Om denne bog

This volume of Eurasian Studies in Business and Economics includes selected papers from the 24th Eurasia Business and Economics Society (EBES) Conference, held in Bangkok. The theoretical and empirical papers gathered here cover diverse areas of business and management from different geographic regions; yet the main focus is on the latest findings on evolving marketing methods, analytics, communication standards, and their effects on customer value and engagement. The volume also includes related studies that analyze sustainable consumer behavior, and business strategy-related topics such as cross-border restructuring, quality management standards, and the internationalization of SMEs.



Product detaljer
Sprog:
Engelsk
Sider:
181
ISBN-13:
9783030186548
Indbinding:
Paperback
Udgave:
ISBN-10:
3030186547
Udg. Dato:
15 aug 2020
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Springer Nature Switzerland AG
Oplagsdato:
15 aug 2020
Forfatter(e):
Kategori sammenhænge