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Evaluating Public Communication

- Exploring New Models, Standards, and Best Practice
Af: Jim Macnamara Engelsk Paperback

Evaluating Public Communication

- Exploring New Models, Standards, and Best Practice
Af: Jim Macnamara Engelsk Paperback
Tjek vores konkurrenters priser

Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches.

Chapters feature:

• a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries;

• recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards;

• an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication;

• evaluation of public communication campaigns and projects in 12 contemporary case studies.

Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication.

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Tjek vores konkurrenters priser
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Fragt: 39 kr
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20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser

Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches.

Chapters feature:

• a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries;

• recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards;

• an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication;

• evaluation of public communication campaigns and projects in 12 contemporary case studies.

Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 392
ISBN-13: 9781138228580
Indbinding: Paperback
Udgave:
ISBN-10: 1138228583
Kategori: Medievidenskab
Udg. Dato: 8 sep 2017
Længde: 22mm
Bredde: 231mm
Højde: 156mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 8 sep 2017
Forfatter(e): Jim Macnamara
Forfatter(e) Jim Macnamara

Kategori Medievidenskab

ISBN-13 9781138228580

Sprog Engelsk

Indbinding Paperback

Sider 392

Udgave

Længde 22mm

Bredde 231mm

Højde 156mm

Udg. Dato 8 sep 2017

Oplagsdato 8 sep 2017

Forlag Taylor & Francis Ltd

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