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Event Sponsorship
Af: Ian McDonnell, Malcolm Moir
Engelsk
Bogcover for Event Sponsorship af Ian McDonnell, Malcolm Moir, 9780415533881
Specifikationer
Sprog:
Engelsk
Sider:
146
ISBN-13:
9780415533881
Indbinding:
Paperback
ISBN-10:
0415533880
Kategori:
Udg. Dato:
22 nov 2013
Størrelse i cm:
17,6 x 24,6 x 0,9
Forlag:
Oplagsdato:
22 nov 2013
Forfatter(e):
Genre:

Event Sponsorship

Af: Ian McDonnell, Malcolm Moir
Engelsk
Paperback 2013
Format:
Paperback
Bog beskrivelse

This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee.

The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently; the benefits it can bring to an event; and how its results can be measured. It also considers other funding sources for events including government grants, crowd source funding and merchandising. To reflect changes in the way firms communicate with their customers, there is a strong focus on the use of social media, e – marketing and technology in sponsorship. The text uniquely considers topics of sponsorship from perspective of both the sponsor and the sponsee (the event) to provide a holistic view of the sponsorship process.

Case Studies are integrated throughout to show how both small and large scale events have successfully gained and used sponsorship as well as potential pitfalls to avoid. Learning outcomes, discussion questions and further reading suggestions are included to aid navigation throughout the book, spur critical thinking and further students’ knowledge.

This is essential reading for all students studying Events Management.

 


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Specifikationer
Sprog:
Engelsk
Sider:
146
ISBN-13:
9780415533881
Indbinding:
Paperback
ISBN-10:
0415533880
Kategori:
Udg. Dato:
22 nov 2013
Størrelse i cm:
17,6 x 24,6 x 0,9
Forlag:
Oplagsdato:
22 nov 2013
Forfatter(e):
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