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Everyday Communication Strategies

- Manage Common Issues to Prevent a Crisis and Protect Your Brand
Af: Amanda Coleman Engelsk Hardback

Everyday Communication Strategies

- Manage Common Issues to Prevent a Crisis and Protect Your Brand
Af: Amanda Coleman Engelsk Hardback
Tjek vores konkurrenters priser

Protect your brand''s reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis.

For most companies and communicators, dealing with a full-blown crisis is few and far-between. But there are still everyday problems, challenges and incidents to be faced, including customer complaints, campaign failure, staff comments and online criticism. Everyday Communication Strategies shows how to effectively contain these emerging situations and prevent them from destabilizing your business and damaging consumer confidence. It provides a blueprint to help you move from identification to intervention to action. The book explores how to develop appropriate messaging, work with the media and manage social media to minimize negative publicity. It also explains how to build resilience and make effective decisions under pressure.

The book contains tips, checklists and flowcharts, as well as a range of case studies and examples from organizations including KPMG, Jo Malone and General Mills. Everyday Communication Strategies is an indispensable guide to averting a crisis and preventing your business or brand from being plunged into a reputational storm.

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Tjek vores konkurrenters priser
Normalpris
kr 828
Fragt: 39 kr
6 - 8 hverdage
20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser

Protect your brand''s reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis.

For most companies and communicators, dealing with a full-blown crisis is few and far-between. But there are still everyday problems, challenges and incidents to be faced, including customer complaints, campaign failure, staff comments and online criticism. Everyday Communication Strategies shows how to effectively contain these emerging situations and prevent them from destabilizing your business and damaging consumer confidence. It provides a blueprint to help you move from identification to intervention to action. The book explores how to develop appropriate messaging, work with the media and manage social media to minimize negative publicity. It also explains how to build resilience and make effective decisions under pressure.

The book contains tips, checklists and flowcharts, as well as a range of case studies and examples from organizations including KPMG, Jo Malone and General Mills. Everyday Communication Strategies is an indispensable guide to averting a crisis and preventing your business or brand from being plunged into a reputational storm.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 264
ISBN-13: 9781398606999
Indbinding: Hardback
Udgave:
ISBN-10: 1398606995
Kategori: PR
Udg. Dato: 3 nov 2022
Længde: 25mm
Bredde: 160mm
Højde: 240mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 nov 2022
Forfatter(e): Amanda Coleman
Forfatter(e) Amanda Coleman

Kategori PR

ISBN-13 9781398606999

Sprog Engelsk

Indbinding Hardback

Sider 264

Udgave

Længde 25mm

Bredde 160mm

Højde 240mm

Udg. Dato 3 nov 2022

Oplagsdato 3 nov 2022

Forlag Kogan Page Ltd

Kategori sammenhænge