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Exchange Behavior in Selling and Sales Management
Engelsk
Bogcover for Exchange Behavior in Selling and Sales Management af Aziz Guergachi, Peng Sheng, 9780750685900
Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9780750685900
Indbinding:
Paperback
ISBN-10:
0750685905
Udg. Dato:
15 jan 2008
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
15 jan 2008
Forfatter(e):

Exchange Behavior in Selling and Sales Management

Engelsk
Paperback 2008
Format:

Bog beskrivelse
Exchange Behavior in Selling and Sales Management presents a pragmatic and easy-to-implement framework for the successful operation of selling and sales management. Focused specifically on the value-exchange behavior of buyers and sellers, the book is composed of eight fundamental building blocks, which provide:

* A revolutionary framework to describe the dynamics of consumer and organizational buying processes

* A scientific, analytical approach to the personal elements in selling

* A much needed insight into the personal interactions between buyers and sellers, both the implicit and explicit

* A new and unique structure which integrates psychographic data mining and modeling techniques in a sales context, for the first time

Exchange Behavior in Selling and Sales Management reflects selling and sales management practices within the field, based upon the extensive experience of the authors and other contributors. It is essential reading for advanced students, practitioners and researchers in sales and marketing.









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Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9780750685900
Indbinding:
Paperback
ISBN-10:
0750685905
Udg. Dato:
15 jan 2008
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
15 jan 2008
Forfatter(e):
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