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Expanding Disciplinary Space: On the Potential of Critical Marketing
Engelsk
Bogcover for Expanding Disciplinary Space: On the Potential of Critical Marketing af , 9781032925639
Specifikationer
Sprog:
Engelsk
Sider:
242
ISBN-13:
9781032925639
Indbinding:
Paperback
ISBN-10:
1032925639
Udg. Dato:
14 okt 2024
Størrelse i cm:
24,6 x 17,4
Oplagsdato:
14 okt 2024

Expanding Disciplinary Space: On the Potential of Critical Marketing

Engelsk
Paperback 2024
Format:

Bog beskrivelse

Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through detailed empirical studies. An international collection of marketing experts discuss the eclectic character and potential of the critical turn within marketing theory and practice. Chapters explore topics such as marketing academia, consumer research, political marketing, marketing ethics, postcolonial epistemic ideology in marketing, marketing theory, and marketing for community development. The text is essential reading for all those interested in contemporary developments in marketing theory and practice irrespective of the discipline from which they originate.

This book was originally published as a special issue of the Journal of Marketing Management.

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Specifikationer
Sprog:
Engelsk
Sider:
242
ISBN-13:
9781032925639
Indbinding:
Paperback
ISBN-10:
1032925639
Udg. Dato:
14 okt 2024
Størrelse i cm:
24,6 x 17,4
Oplagsdato:
14 okt 2024
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