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Explaining Consumer Choice
Af: G. Foxall
Engelsk
Bogcover for Explaining Consumer Choice af G. Foxall, 9781349547111
Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781349547111
Indbinding:
Paperback
ISBN-10:
1349547115
Udg. Dato:
27 jun 2007
Størrelse i cm:
21,5 x 14,0 x 1,7
Oplagsdato:
27 jun 2007
Forfatter(e):

Explaining Consumer Choice

Af: G. Foxall
Engelsk
Paperback 2007
Format:

Bog beskrivelse
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall''s contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
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Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781349547111
Indbinding:
Paperback
ISBN-10:
1349547115
Udg. Dato:
27 jun 2007
Størrelse i cm:
21,5 x 14,0 x 1,7
Oplagsdato:
27 jun 2007
Forfatter(e):
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