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Explorations in Critical Studies of Advertising
Engelsk
Bogcover for Explorations in Critical Studies of Advertising af , 9780367877453
Specifikationer
Sprog:
Engelsk
Sider:
284
ISBN-13:
9780367877453
Indbinding:
Paperback
ISBN-10:
0367877457
Udg. Dato:
10 dec 2019
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
10 dec 2019

Explorations in Critical Studies of Advertising

Engelsk
Paperback 2019
Format:

Bog beskrivelse

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.

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Specifikationer
Sprog:
Engelsk
Sider:
284
ISBN-13:
9780367877453
Indbinding:
Paperback
ISBN-10:
0367877457
Udg. Dato:
10 dec 2019
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
10 dec 2019
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